Realign Performance
Shopify ecommerce store for Realign Performance — Australia’s podiatrist-designed innersoles brand focused on athletic support, comfort, and everyday performance.
Category
Shopify Ecommerce
Client
Realign Performance
Team
Role
Shopify Development
Project Overview
Realign Performance sells scientifically engineered innersoles for sport, work, and daily wear. The store needed a clean product-led experience that converts — from catalog and product pages to checkout and store locator.
I contributed to the build while part of the Lead Gen Guys team: Shopify storefront setup, product catalog, collections, conversion-focused layouts, and storefront optimizations for a high-volume Australian DTC brand.
The Project
Realign Performance is an Australian brand known for podiatrist-designed innersoles used by everyday customers and elite athletes. The ecommerce site presents product lines (Advantage, Advantage Lite, Xcelerator, Shoxx), athlete social proof, educational brand content, and paths to purchase online or find a local stockist.
My Contribution
This project was delivered while I was part of the Lead Gen Guys team. I contributed to the Shopify ecommerce build: storefront structure, product and collection presentation, conversion-oriented layouts, and storefront refinements for mobile and desktop.