Analytics, Reporting & CRO
Accurate tracking and conversion optimization. I set up GA4, Google Tag Manager, custom events, and server-side tracking, then use the data to improve funnels and landing pages.
Custom events cover checkout steps, form submissions, clicks, and other key interactions. Server-side GTM improves first-party measurement when browser ad-blockers and iOS privacy rules drop client-side hits — often recovering 20–30% more conversion data.
Monthly reports highlight friction in the funnel. A/B tests are chosen from GA4 and heatmap drop-off, then applied to headlines, form fields, and CTAs. Setup needs GTM, GA4, and site or repository access for the container tag.
What I deliver
Clean measurement and CRO tests that turn traffic into pipeline.
- GA4 and GTM event tracking setup
- Server-side tracking for more accurate data
- Conversion reporting and friction analysis
- A/B testing for landing pages and funnels
Tools & stack
- GA4
- Google Tag Manager
- Server-Side GTM
- Looker Studio
- VWO
- JavaScript
Common questions
Why do I need server-side tracking with GTM?
Server-side tracking bypasses many browser ad-blockers and iOS privacy restrictions, delivering up to 20–30% more accurate conversion data to GA4 and ad platforms.
Do you build custom Looker Studio dashboards?
Yes. I build reporting dashboards so you can monitor traffic, conversion rates, and sales metrics in real time.
How do you choose what to A/B test on my landing page?
I analyze GA4 interaction data and heatmaps to find drop-off, then design tests for headlines, form fields, and CTA buttons.
What access is required to set up GA4 and GTM?
Access to Google Tag Manager, the GA4 property, and website admin or a code repository to insert container tags.