Performance & Speed Optimization
Turn a slow site into a fast, high-scoring asset. I fix Core Web Vitals, caching, CDN delivery, and heavy scripts so pages load quickly and convert better.
The work starts with an audit of bottlenecks, unoptimized assets, and render-blocking scripts. Then I improve LCP, INP, and CLS on desktop and mobile, add Redis or Nginx cache, and put Cloudflare in front of the stack.
Assets are compressed, CSS/JS minified, critical CSS generated, and scripts deferred — always tested on staging so layout and tracking stay intact. Strategies are tailored for Shopify, WordPress, and custom stacks.
What I deliver
Measurable speed gains that improve UX, rankings, and conversion.
- Performance audit of bottlenecks and assets
- Core Web Vitals fixes for LCP, INP, and CLS
- Caching and Cloudflare CDN setup
- Image, CSS, JS, and critical-path optimization
Tools & stack
- PageSpeed Insights
- Core Web Vitals
- Cloudflare
- Nginx
- Redis
- SCSS
- JavaScript
- Lighthouse
Common questions
Will optimizing speed break my site's layout or tracking scripts?
No. I test optimizations in a staging environment so script deferrals and compression do not affect functionality.
What page speed scores can I expect after optimization?
I target 90+ PageSpeed scores and fast load times while keeping business features and scripts fully functional.
Does speed optimization help with Google rankings?
Yes. Core Web Vitals are official Google ranking factors and they also influence user experience and conversions.
Do you optimize speed for both Shopify and WordPress stores?
Yes. I customize the strategy for each platform — theme code, app payloads, and database performance.